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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] two months ago, because to help a friend enrollment Shanghai Marathon, multiple browsers blossom sits, participated crazy marathon rush of votes, then combined with the usual items for outdoor sports people and relationships map the social graph depicting the insight found in today's social networking has let people undergone tremendous changes, sports enthusiasts attitude towards sport, the psychological state of movement, participation in sports in the form of great changes have taken place, in other words, social networking make the marathon has become a fashion. face socialization runners, but also how the interaction between the brand and the runners were worth it spread? A month ago, North horses start running, there are less than three weeks, launched about to begin prologue, and it is particularly careful to observe the major brands among which several interactive activities and runners, found that many of the brand has been deeply rooted in the consumer community, and gradually create their own brand tribe, Nike and Adidas, for example, Nike played like a professional community who care structure, but more like a careful Adi community who care. 1 Nike - Community care professional who To help better prepare for marathon runners race, Nike early invitation to the national marathon coach @ Tao Shaoming for junior and senior runners runners, in Shanghai, Guangzhou and Beijing plan a period of eight weeks professional training programs, and invited on the microblogging coach for marathon runners were professional online quiz, from microblogging forward amount and the number of comments point of view, the majority of runners are welcome. electrical makers in carnival double 11, runners Nike community building and more goes a step further, Nike introduced the innovation of micro-channel NikeRunClub community (note the community, not the official public accounts), open platform can be found on recommendations to guide running, but can also run in the establishment of groups to run around looking for groups, just like a more lightweight and convenient online version of vertical communities. I have to say that Nike has familiar: Now runners runners in the past is no longer a passive consumer of information, and they spontaneously find a suitable own organizations, they prefer to stay in a small group and their own small partners together like-minded, they need to uphold the brand is a sport spirit, know at the right time for them to bring value to haunt partners. 2 Adi - attentive care community who runners communities say they rarely break their own, they will say to create a personal PB (personal best); they seldom say who is our leader, but will say who is 430, 530 rabbits; Adi cool running group A runner who is familiar with the organization, the former North horse recruit runners, runners organize training before a match in the coach's leadership, and in the North during the race horse carefully arranged the cheerleaders cheering for the runners , in the running and running after setting energy depot, but also as a member of each group of cool running track taking pictures after the game released. In addition, all horses in North cool running members of the group will be known as the "PB family" of one, their slogan is also very exciting: # witness my PB #. And the runners were in each interaction, Adidas do careful and meticulous. Later, saw some cool running group interviewed the person in charge of the movie, a reporter asked why the person in charge would choose such slogans PB as the theme of the event, officials said, and some runners often inside the circle of influence who to deal with, found that runners often use to express themselves PB breakthrough, we decided to adopt the runners who are familiar with the language as their own brand of the slogan. Here, we have to wonder, today's consumers, because the social network has been linked to each other to form a community, their access to information in their own communities, share information, as if into an organism, an Cheap jordans online air jordan 11 blackout for sale d the flow of the body, that is, Blood information. Faced with such consumer groups, if brands are not integrated into the community of consumers, listen to their language, their voices perceived, is bound to be lost in the tide of this society. In addition to Nike and Adidas, just two weeks before the horse is about to start running the North, and I am also very clever exposure at work to a charge of other outdoor sports brand agency, we provide a number of outdoor sports we do for them through social network data mining scoring to give the impact and influence of the list, not to a few days, they found a community organizer Beijing jogging, and soon made contact with the organizers, and help during the race These jogging enthusiasts full with the film, recording their every detail and colleagues insist on during the game, the brand's spirit also in this community is well spread. Afterwards and responsible for the activities of the project manager to chat, he told us that it was his first time to know there are so many interesting runners community organizations exist, between a little earlier if they can begin to build those affected and more relationship, I believe this event will be made even more unexpected results. Shanghai Marathon kicked off soon, the Internet will also see the enthusiastic users of this year's marathon to Hangzhou Hangzhou arrangements for next year's marathon one carding statistics, a total of 45, but we say there may be more. We expect to see in this process more brands uphold the spirit of the movement, find influencers, into the consumer community, build brand tribal wonderful. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network & nbsp; global fashion brand network.)in order to meet the upcoming hot summer, Asics plans to launch the first Gel, Lyte, III, GT and Pro Court and other new products. Among them, the former site of King Pro Court light hardwood to reproduce, the shoe vamp is black, with yellow and pink bottom embellishment, generous ankle reinforcement zone is striped type diamond pattern, very chic. 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The design of the bright yellow for melody, also covered in high quality leather uppers on geometric prints decorated with signs, sideways red and green stripes symbolize the identity, and the right heel are respectively red, green and white metal surfaces of leather individuality. At present, this kind of shoe can be bought through MR PORTER online shop is bought, the price is 486 pound. -- -- -- -- -- -- -- Reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! 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The most significant monthly price changes are the decline in clothing and footwear and upholstery. Consumer prices for clothing and footwear dropped by 10.9%, interior furnishings dropped by 1.4%, and household textile prices by 6.6%. in July, Ireland's consumer price index dropped by 0.3%; compared with July last year, it increased by 0.3%; as a result, the annual inflation rate dropped to 4.4%, compared with 5% in June. the most significant monthly price change is the decline of clothing and footwear, upholstery. Consumer prices for clothing and footwear dropped by 10.9%, interior furnishings dropped by 1.4%, and household textile prices by 6.6%. the most significant change this year has been the decline in clothing and footwear, upholstery prices. Consumer prices for clothing and footwear have dropped by 5.8%, and interior decorations have dropped by 1.5%. The annual inflation rate for services reached 4.5% in July, and commodity inflation was 4.2% this year. 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Color: Grey/Grey-Grey Style Code: BY9923 Release Date: August 31, 2017 Price: $170 Nike LeBron 14 Low Color: Midnight Navy/University Red-Metallic Gold Style Code: 878635-400 Release Date: August 2017 Price: $150 September 2017 Sneaker Release Dates Nike KD 10 Color: University Red/Black Style Code: 897816-600 Release Date: September 1, 2017 Price: $150 Nike LeBron 14 Low EP Style Code: 878635-003 Release Date: September 1, 2017 Price: $150 Nike Air More Uptempo Color: University Blue/White Style Code: 921948-401 Release Date: September 1, 2017 Price: $160 adidas NMD R1 Color: Raw Pink/Trace Pink-Legend Ink Style Code: BY9648 Release Date: September 1, 2017 Price: $130 adidas NMD R1 Color: Grey Heather/Raw Pink Style Code: BY9647 Release Date: September 1, 2017 Price: $130 Nike Air Max 90 ??Rebel Skulls?? Color: Black/Chrome-White Style Code: 700155-009 Release Date: September 4, 2017 Nike Air Max 95 ??Rebel Skulls?? 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Color: Core Black/Core Black-Core Black Style Code: BY9512 Release Date: November 24, 2017 Price: $180 Nike Air Max 97 Color: Black/Black-Black Style Code: 918356-002 Release Date: November 2017 Price: $160 adidas NMD R1 Primeknit Color: Sea Crystal/Turquoise-Sea Crystal Style Code: CG3601 Release Date: November 2017 Price: $170 adidas Yeezy Boost 350 V2 Color: Blue Tint/Grey Three-High Resolution Red Style Code: B37571 Release Date: December 2017 Price: $220 adidas Yeezy Boost 350 V2 Color: Semi Frozen Yellow/Raw Steel-Red Style Code: B37572 Release Date: December 2017 Price: $220 Nike WMNS Air Foamposite One ??Shine?? Color: Dark Stucco/Dark Stucco-Black Style Code: AA3963-001 Release Date: Holiday 2017 Price: $230 Nike WMNS Air More Uptempo ??Shine?? Color: Dark Stucco/White-Black Style Code: 917593-001 Release Date: Holiday 2017 Price: $130& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] "yin yang bad" sports market is quietly changing. Past in this industry dominated by the male hormones, most sports brands 80% of the development, production, marketing and other resources are invested in the male-dominated market. But now, the global women's movement is changing the way of life. More and more women, into the gym, to the outdoors, with sports open their pursuit of beauty of life. As the industry leader in sports brands, NIKE and ADIDAS certainly will not miss the opportunity to tap the female business. Women compete for market cake, the two sports brand has launched a man-like contest. Found "Goddess" woman ten million kinds, charming Xiaojiabiyu, sturdy Girls Hero and so on. NIKE and ADIDAS so rich handsome two favorite goddess What? We can say that the goddess NIKE is sexy. This sexy, representatives of women's self-confidence and charm bodybuilding body on the outside, but from the inside that exudes confidence gas field, the relentless pursuit of self-perfection. NIKE goddess movement is an integral part of everyday life. Maybe not yet have women die like figure, but she is trying to prove that they want to sweat more perfect determination. Apply a popular, she is sexy, sexy or are leading the way. The ADIDAS favored by women are different. Hedonism, is ADIDAS goddess creed. Their movement is to show their enjoyment of life and love. For them, sport is a way of life trend, as ten years ago, the streets of the popular sportswear. In this material living standards have greatly improved the times, with the movement to enrich their spiritual life, it is no better. these two goddesses have one thing in common - use sports to socialize and share. To share their athletic experience and experience. The difference is that she wanted to show just how sexy or how happy. "muscular" and "warm man" contest found his favorite goddess, the next step is to use what promises to impress them up. Some girls now have a longing for vigorous, while others look forward to a steady and spend friend; I can give her anything, have to look at what they have. At this time, NIKE and ADIDAS like two different men. NIKE is muscular, blood flowing brand athletic boiling blood. "Just do it", he wanted to use his advocating the spirit of sport to move forward together to lead the goddess. Therefore, he is more emphasis on self, the women on the "sexy" pursuit of sublimation "mental practice" process. In this process, NIKE willing to become the goddess of mentor, partner, together toward perfection. ADIDAS is a warm man, give you companionship and care from the emotion. During the study, ADIDAS found that women functional requirements for the movement remains in the shallow, but there are more strong emotional appeal. They want to move with a friend, which will be accompanied by the power out of the house. Therefore, the emphasis groups, the concept of "sister dating" injection campaign to make the women's movement to upgrade to a social and sharing behavior, wearing a beautiful equipment together outdoors to exercise, to pursue their own happiness. touched them! Soft sister likes to be conquered by a strong man, but like watching the Queen Fan men to submit to her feet. What method to impress the goddess, NIKE and ADIDAS according to preferences and needs their favorite goddess took a completely different strategy. 1. Product: Athletic VS professional sports fashion NIKE Women's training products for women's physiological characteristics and functional version optimized adjustment. For example, in terms of sports underwear, Nike Pro series offers a low three support high school degree, help women find their own equipment to complete the movement; in terms of tights, lightweight, comfortable, dry and cool and other indicators become critical. Dress sexy, more comfortable to wear, NIKE supporting women with professional equipment pursuit of perfection. ADIDAS believes that dress pretty decent, can stimulate the enthusiasm of the women's movement. In product planning, basic features, coupled with fashion expression, so ADIDAS product design, version, color and other aspects of outstanding performance. Women's Training product line of high-end, select and internationally renowned fashion designer Stella McCartney produced jointly enhance the fashion endorsement; midrange product line places rich colors satisfy the discerning eye of consumers, and offer a variety of equipment combinations sisters, encourage and female friends put together to exercise. 2. Marketing Activities: only for more praise VS sisters motion continuation of the big brand marketing style, NIKE women with strong sports marketing properties Campaign based. Exclusive women's sports this year is more like # # only through online theme series of short films, about the different types of women through sport sexy pursue spiritual path, supporting the "90 days to challenge themselves," "fast challenge" theme activities , with its own online community "NTC", "NIKE RUNNING" convened and organized activities, combined with the lower line of women's road race competitions organic. Concepts ADIDAS sucked "sister movement" throughout, forming the core idea Women's Training category. Significant HEBE invite sporty starred TVC, tells the story of his sister, and by its influence on the spread of interactive online exercise program as sisters, sisters emoticons, sister fashion with other activities, in order to impress mild emotional appeals exercise habits of female consumers. Line activities by the "sister group" as a clue, stringing ATF shaping curriculum and lady's night woman night run and other activities, so that the concept of sister sport specific landing. 3. Terminal: VS Ms. exclusive sports experience NIKE stores not only want their local sales, but also to stimulate female consumers of sports passion and desire. So the women's products stores, known as the "female sports clubs." In addition to providing a wealth of styles of products, the store also offers a range of service experience: "Nike + gait analysis system" to help women understand their state of motion, "long pants trimming service" sports underwear and intimate shopping guide make products more fitting for Women posture, training courses for women opened a second training field outside the gym. ADIDAS store is from the "Women Only" point of view, focusing on positioning in the "fashion" and "light luxury." Shop style to cater to female customers into the aesthetic features of the elements; store display products, rich category, more synchronous rendering of high-end women's sports product line as well as adidas by Stella McCartney designed for dynamic girls adidas StellaSport a young family, to meet the various levels of female consumers needs. Do not follow the crowd, to find and pursue their own goddess! As the saying goes:. "The heart of woman, sea needle" wanted woman business, you need to have Bole know horses intuition, accurate insight into the woman inside the eye, have touched on the routine, full of sincerity. Wanted to pursue "Goddess" brand makers, please think about the following three questions: My Goddess who is (WHO) -? Her charisma, attracted pursued by everyone, but she really is suitable for your goddess it ? What (WHAT) I will give goddess? - She wants may be very simple, but you can give, but also give others. More talk, may be able to tap into her subconscious needs. Perhaps this will help you get her favor. How touched goddess (HOW) -? She liked dating, balloon and Trojans amusement park, or high-end restaurant candlelight dinner about her before, be sure to do research, to match up, to make her feel? to your sincerity. to find the target user (WHO), to meet their specific needs (WHAT), match up to marketing (HOW), which is the brand positioning of "3W" strategy, also help sports brand to do business woman "wishful Scriptures." (Chinese shoes Network - the most authoritative and most professional Footwear News)PUMA sports players released in 2012 new autumn and winter Suede 2012-09-21 11:29:12 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: complex] Print & nbsp; Close Chinese shoes Network September 21 hearing, how to maintain the classic style of status is not easy in time where their brand which is very difficult, for its classic PUMA Suede is the same series of cooperation with the designer in the near future Popularity rapid jump up, and for the same classic Clyde, too, in order to maintain their classic and popular in the competition. And today brings eight shoes is coming this fall and winter release of the new color of Suede, if purely from the image point of view, some people think there is nothing really special mind, and even used the earlier cooperation models special material nor among eight in this upcoming sale occurs, it is questionable whether there is significant cooperation and in particular to force the style you want after the release, of course, have not tried for a Suede friends, with a simple classic style for the first time an attempt is also a good choice. Related news& Nbsp; & nbsp; & nbsp; European Championships start soon, Adidas released a "large number" of European football "giant" star. In Zurich train station, 17-meter-high circular disc players lined up to welcome the arrival of football fans; before Museumsquartier, fans around the world are facing the midsize sedan the size of the European football star sneakers marvel. & nbsp; & nbsp; & nbsp; Adidas Zurich central station placed in the middle of a group of "meet" the footballer dolls, 11 Queen from nine different countries, "footballer" huddle. Twice daily 8:00 and 6 pm, they will hug each other's arms, loud cheers. & nbsp; & nbsp; & nbsp; during Euro 2008, Adidas will exhibit unique Adidas soccer products in the Vienna museum halls and 21 pavilions.